How can I set restrictions on who can respond to my Qualtrics survey?

There are multiple methods of distributing Qualtrics surveys. One of the most popular methods is using an anonymized link which allows you to send a single link for all potential respondents. The downside of this type of link is that it will allow anyone with the link to access and submit a response to your survey - this means that the survey link could be forwarded to others outside of your intended respondent group, potentially skewing your data.
 
However, there are a couple options for restricting survey access to potential respondents.
 
1) You can email customized links to respondents from within the Qualtrics Mailer. Each survey invitation link is sent only to a single respondent per individualized link.
More information can be found in Qualtrics documentation for customized links.
 
2) If you'd like your survey to be secured using a password, you could create a single password and share it with the select group of respondents via email. More information can be found in the Qualtrics documentation about password-secured surveys.

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Qualtrics Surveys
A web-based survey platform for creating, publishing, and analyzing survey data.