Email Marketing (Emma)

NOTE: Access to the Emma platform requires approval from your college, school or unit's primary account owner *and* completion of the new user agreement form. Visit emma.uic.edu/user-access for more details.

What Is It?

UIC has partnered with Emma Email Marketing to support the communication needs of UIC colleges, schools and units to send targeted and branded email campaigns to internal and external audiences.

Other Service Names

Emma; Emma platform; Emma Email; Emma Email Marketing

Features

  • Drag-and-drop tool for creating marketing emails and campaigns.
  • UIC-branded and mobile-optimized email templates to elevate college, school or unit’s communications and engage audiences.
  • Sign-up forms to enable audiences to opt-in to email communications and unsubscribe.
  • A/B testing and comprehensive insights to better understand audience needs.
  • Marketing automation/drip campaigns to communicate more efficiently with audiences based on action or inaction or other triggers.

Requirements

All users who have been given access by the primary account owner for their UIC college, school or unit must complete the New User Agreement before accessing the platform.

Who Is Eligible To Use It?

UIC staff, faculty and students who have been given access by the primary Emma account owner for their UIC college, school or unit. Users must complete the new user agreement before they will be able to access the Emma platform.

Where Can I Get It?

UIC students, staff and faculty can request access to their UIC college, school or unit's Emma account by contacting the primary account owner: emma.uic.edu/user-access.

NOTE: You must have been given user access and completed the new user agreement before this link will work: go.uic.edu/emma

How Do I Use It?

Information and resources about the Emma email marketing platform are available at: emma.uic.edu/training

How Much Does It Cost?

This service is provided at no cost to designated UIC colleges, schools and units, as long as they remain in compliance with the user agreement and university email policies.

How Can I Get Support?

If you are experiencing a problem with this service, please select the Report Emma Issue button on this page. If you just have a question, please select the Ask an Emma Question button on this page.

Service Levels

Initial Response Time 3 business days
Service Request Fulfillment Time 5 business days
Incident Resolution Time Dependent on level of severity
Service Availability 24/7
Maintenance Window(s)  
Service Notification Channel(s)  
 
Access Emma (Account Required) Ask an Emma Question Report Emma Issue

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This documentation explains the contact fields in the Emma, detailing their definitions, data sources, and values. It also outlines how to create segments based on these fields for targeted communication and marketing.