What goes on the main site versus Internal.Ed versus a Microsite?

Table of Contents

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Main Site

• Location: https://education.illinois.edu
• Primary Focus: Prospective students, prospective faculty, alumni, and the public
• Secondary Focus: Current faculty and current students
• Style: Graphic-intensive and marketing driven
• Questions Answered: “What is special about the University of Illinois College of Education?”
• Scope: World-wide reach and public
• Affiliation: College of Education

Internal Site (Internal.Ed / TeamDynamix)

• Location: https://internal.education.illinois.edu
• Primary Focus: Current faculty, staff, and students
• Secondary Focus: Other colleges (both inside and outside the Illinois system)
• Style: Text-intensive and information driven
• Questions Answered: “How do I perform a task? Who do I contact? What is happening on campus?”
• Scope: Local reach and "sort of" public
• Affiliation: College of Education

Microsite

• Location: Other site, usually https://microsite.illinois.edu or https://microsite.education.illinois.edu
• Primary Focus: People interested in the mission of the microsite
• Secondary Focus: "Prospective students, prospective faculty, alumni, and the public"
• Style: Usually graphic-intensive, although varies by audience
• Questions Answered: "What is the mission of the organization, and how can I find out more about it?"
• Scope: World-wide reach and public
• Affiliation: College of Education related

Factors to determine if a group of pages should be a microsite

• Does the site have an explicit mission or purpose that differs from the College of Education or Internal.Ed?
• Does this site have a different audience, or a significant subset of the College of Education audience or Internal.Ed audience?
• Does this site have a sizable web presence? 
• Is this a stand-alone site? Is this site self-contained? 
• Does the area have a dedicated editor to manage the site?